Videos are scattered online. There are lots of videos that users scroll past and see on a day-to-day basis. A study revealed that most users retain at least 95% of a video content that they’ve seen, and only 10% of content that they’ve read. 

In every social media platform, you’re bound to find video content to the point that it has become a vital part of every platform. If you’re looking to capture the attention of your audience, then it’s high-time to start investing in creating unique, high-quality videos. 

Some brands and creators take extra steps and have professionals like a video production agency in Hong Kong help them produce videos that will hold its own among other videos competing for a viewer’s attention. 

Here are some video marketing stats that may be useful for video content creation: 

Videos incorporated in Marketing Campaigns Have Higher Conversion Rates

A report revealed that marketers who constantly incorporate video content as part of their marketing strategy sees a 34% increase or higher conversion rates. It’s one of the factors that sees how well a marketing campaign performs, and video proved to be a crucial part of the success the overall marketing strategies and materials. 

Video Ads Greatly Affect Purchasing Decision or Intent

If video ads are well-produced and targeted, then it influences purchase intent from the viewers. Also, there’s at least 97% increase in brand association if the video ad performs well, and provided the right message and held valuable and useful information. While majority of consumers aren’t fans of annoying ads, when done tastefully, it is one of the most effective tools of video content marketing strategy. Incorporating humor may be the right element to use!

People Constantly Consume Video Content 

It’s not a surprising fact to know that a lot of people watch a lot of videos. However, the numbers may surprise you. On average, a person watches at least 18 hours of video content in a span of just one week! There’s also a constant increase in the number of hours of consumption in the previous years (2 hour increase in the last year, and almost 8 hour increase in the last 3 years!) 

Take advantage of these facts and statistics the next time you create video content. It may be the missing key to your successful marketing strategy!

Statistics have shown that silver has been one of the most popular wedding gifts. These gifts ranges from jewelry to Indian home equipment such as lamps. More than 10 million US dollars were spent for silver wedding gifts in India. This shows that silver has remained its popularity throughout the years.

In line with weddings, Indian women has a necklace that symbolizes the holy bond she has with her husband. The groom usually ties this around the bride’s neck on the day of their union as husband and wife. This also symbolizes their forever and that they will be together until death do them apart.

Origin of the Mangalsutra

The mangalsutra is believed to originate in South India and was later adopted by the Northern part of India. This Mangalsutra is one of the essential characteristics of the Hindu tradition. Depending on the location, there are instances where in they use a long yellow thread and a gold pendant. This is known as the Thaali or Thirumangalyam. In North India, the mangalsutra has black beads and a gold pendant. The pendant is called the Tanmaniya.

The Latest on Mangalsutra

The traditional mangalsutra has experienced its evolution throughout years and generations of culture and custom. From the classic gold and beads, the Indian people are now choosing versatility wherein women will be able to wear them even on regular occasions or even on normal days like eating out at a restaurant or going to work at the office. 
In addition, through social media, the Indians have able to see more designs created outside their country, to which they would want to incorporate it in their mangalsutra. This is probably because of the symbolism it has on a couple’s relationship. In addition, the traditional gold chain can now be replaced with a very elegant 925 silver mangal sutra necklace.